Our Girls Hit The NY Post – Bella Style!
Who says wrestling and fashion don’t go together? Ask the Bella Twins, the WWE’s female tag team. The identical twins went from modeling to pro, or “Diva,” as the wrestlers are known, in 2008. Now you can see them kick butt live every Monday night at 9 p.m. on USA’s “Raw.” On Sunday, the Bella Twins make an appearance at WWE’s biggest event of the year, WrestleMania, when The Rock takes on John Cena live in Miami. In the run-up, they took some questions, with Brie jumping in the ring first.
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Envida Co-Owner Featured In Upstarts Book
The Upstarts Are Here!
They’re young, they’re brash, they’re smart, and they’re 77 million strong. Maybe you are one, maybe you want to partner with them, compete with them, or just get a good look at their playbook. You came to the right place. Upstarts! How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit From Their Success is the result of more than two years of research on young entrepreneurs, but it’s just the beginning of an ongoing conversation. Here, I’ll not only introduce you to the amazing 60+ entrepreneurs in the book, but expand the tribe of Upstarts through blog posts, Q&As, and other dynamic content to which I hope you’ll contribute. The goal: to give readers of all ages a great set of tools for entrepreneurial success.
For more information visit: http://upstartsrock.com/
Envida Ranks as Top Social Media & SEO Company
This week our team found out the results of Ranking Arizona’s Best of Businesses list. And the winner is….Envida Group! Envida Group’s Marketing Team is now listed in the Top 3 2012 List of the Best Social Media and SEO Companies in Arizona. A very special thanks goes out to our loyal clients, friends and family. ”We are honored to be one of the Top Arizona Companies this year for Social Media, SEO and Digital Marketing. Thank you again to all that have supported and helped lead us to the success we have obtained in the past few years. Blushing!” – Candie Guay, Envida’s Co-owner
How to Create Your Company’s Best Logo
Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many company’s still skimp on developing this key identity piece.
Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
Consider Allstate’s “good hands” logo. It immediately generates a warm feeling for the company, symbolizing care and trust. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, too.
Logo Types
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike’s swoosh-that become linked to a company’s brand. ”Such a symbol is meaningless until your company can communicate to consumers what its underlying associations are,” says Americus Reed II, a marketing professor at the University of Pennsylvania’s Wharton School, who’s conducted research on the triggers that lead consumers to identify with and become loyal to a brand. But building that mental bridge takes time and money. The Nike swoosh has no inherent meaning outside of what’s been created over the years through savvy marketing efforts that have transformed the logo into an “identity cue” for an athletic lifestyle.
Read more at http://www.entrepreneur.com/article/71902
How To Create The Perfect Website Homepage For Your Company
Ever wonder what you really should have on your website’s homepage? It’s often the most over whelming portion of creating the branding that your company needs. Fitting in all the information that you think you need is not always the case. Get straight to the point! When a potential customer or client hits the homepage of your website you will have only about 15 seconds to catch their attention before they head back to their Google search page. Here’s a few tips from our team on how to make it clean, crisp and most importantly…effective!
1. Ask Yourself “What’s the first thing they will see?
This should be the main focus of your site. If its the fact that your company is the best in the industry at producing results or maybe its that you always hear how your companies people are the most friendly group in the biz. Somehow that needs to be portrayed. Most of the time its through an image or stand out text.
2. Grab a Pen and Paper
This is the step that will take you the most time. You will need to make a list of what your company is the absolute best and what you can place on the site to re-market. Your homepage highlights will be key to telling your audience what you can do for them. Don’t be afraid to be very straight forward and list them! What is re-marketing? Its gathering information or getting them to phase two with you. This could be through a newsletter sign up form or your social media marketing links. Always have them wanting more information from you.
3. Find A Site You Already Like
This is a great place to begin if you are completely lost on where to begin. Use a website that is based on your industry whether it be a service or product based site that is similar to you. Mark down what you as a viewer like and don’t like about the layout, graphics and messaging.
4. Don’t Be Afraid To Adjust For Clarity
Once you have a solid design concept, grab at least ten people to tell you what you what they really think and don’t be offended at what’s to come. Are they confused on what you do? What’s the first thing they think when they see it. Does it match what you want it to say about your company on first impression? Not only will this give you more input, but it allows you to make the changes before you are missing out on potential customers. A clean layout, clear messaging and effective content are the keys to a successful homepage.
